The Phantom Matrix invades the target's AR feed and inserts a person, a phantom that doesn't exist. This person seems to be there for all intents and purposes, as a completely real existence to the target. The item creates the person, who runs an Advanced AI, as the user intends. The end result is manipulation of the target on a subtle to deeply personal level. When in an applicable conflict, a break earns the user the right to reduce the challenge of the conflict one level - two if they burn a fortune. When the Agent commits to the behavior, “exploiting the target's humanity” they earn the steps on the conflict.